Everything You Need To Know About Search Engine Optimization
Search engine optimization, or SEO, gets so much attention – and for good reason. It sets successful blogs and websites apart from unsuccessful ones. For businesses, getting traffic via search engines is imperative to marketing: it drives sales and brand awareness.
If you’re new to the term, SEO can be a daunting concept to grasp. It changes regularly as search engine algorithms are updated and the number of websites populating the internet increases. However, its definition remains the same: SEO encompasses practices that drive traffic to specific web pages through search terms web users type into search engines, usually to find information or products.
Although much SEO advice tends to focus on Google’s algorithms, content creators also consider Bing and Yahoo! when trying to guide traffic to specific site. The goal is to get a website, blog, forum or other web resource as close to the top of web users’ search results as possible.
Content creators and website designers achieve this goal through a variety of methods. The main methods employed include:
SEO lies at the core of a successful content marketing strategies.
- Varying content from page to page on a website
- Using high-quality keywords in title, subheaders and captions
- Creating high quality content that appeals to the intended audience
For businesses online, new traffic can mean new customers. SEO is an effective sales tool that is essential to modern marketing.
